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61% of Black households in Altadena were located within the fire perimeter, compared with…
61% of Black households in Altadena were located within the fire perimeter, compared with 50% of non-Black households.
Nearly half (48%) of Black households were destroyed or sustained major damage, compared with 37% of non-Black households.
With 57% of Black homeowners in Altadena over the age of 65, many face…
With 57% of Black homeowners in Altadena over the age of 65, many face unique barriers to recovery.
This includes the possibility of insufficient insurance and risks of financial exploitation related to rebuilding or restoring their homes.
The fires will directly disrupt the passage of property to younger Black community members,…
The fires will directly disrupt the passage of property to younger Black community members, making the transfer of generational wealth in this community uncertain.
Additionally, rising property values and pre existing barriers to homeownership for Black buyers prevent younger Black people from buying in the area. These two factors threaten to erase Altadena’s Black community altogether.
We signed a corporate lease with an apartment complex in Glendale so that Greenline’s assets can qualify for long-term temporary housing. Through this agreement, made possible in partnership with Civic Soul, a mission-aligned non-profit, we are able to match families with available units subsidize their rent based on what they can afford.
To date, we’ve helped 33 families secure long term temporary housing and have awarded over $550,000 in rental assistance for an average of $20,000 per family.
“Losing everything in the Eaton Fire has been a devastating blow, but the outpouring of support, especially from people like Greenline, has been a beacon of hope. Greenline’s kindness has lifted a huge weight from our shoulders and gives us the strength to face the challenges ahead. Your generosity will be instrumental in helping us rebuild our lives.”
–Joe and Lerna
We were the first local community organization to implement an emergency land-banking initiative post-fire to keep properties out of the hands of those looking to capitalize from this disaster.
We purchased our first lot in Altadena that was impacted by the Eaton Fire with a grant from the Pasadena Community Foundation.
To date we’ve purchased three properties, investing over $1.5 million back into the community to ensure that the future use of this land is community-centered and informed and we plan to purchase more properties for this purpose to keep Altadena land in Altadena hands.
As survivors look to piece together the resources available to them from insurance payouts, SBA loans, FEMA, and more, many are discovering a significant gap between the funds they have and what it will actually cost to rebuild. Greenline wants to be the bridge that closes that gap. We are offering up to $250,000 per family in construction support to help ensure that rebuilding remains in reach and prevent the displacement of families out of the community.
We recently were able to award our first three rebuilding assistance grants totaling $552,000 and we plan to award more.
As Greenline has emerged as one of the leaders in the long-term rebuilding and recovery of Altadena we’ve been invited to the table to help influence and shape public policy on a local, county, and state level.
“Altadena’s Black community has long served as a symbol of resilience and opportunity in the Los Angeles region, but the Eaton Fire exposes how decades of segregation and the legacy of redlining practices have left Black households more vulnerable… The recovery process must acknowledge this historic legacy and the disparities stemming from it… Policymakers and relief organizations must act swiftly to protect the legacy and future of this historic community.”
The reality is the scale and magnitude of rebuilding, restoring, and remaining in Altadena will require funding from institutions and individuals alike.
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